Privacy Policy

1. Who We Are

Short Term Storage L.L.C. (trading as "PurpleBox Storage") operates the website purplebox.ae and provides self-storage, packing, and moving services in Dubai, UAE.

Our facility is located in Al Quoz 2, Dubai. When we say "PurpleBox," "we," "us," or "our" in this policy, we mean Short Term Storage L.L.C.

2. Information We Collect

We collect information you provide directly to us when you:

• Fill out a quote request form or reservation form on our website
• Contact us via phone, email, or WhatsApp
• Visit our facility or use our storage services
• Subscribe to our communications

Personal information we may collect includes:

• Full name
• Phone number and WhatsApp contact
• Email address
• Mailing or delivery address
• Storage unit preferences and service requirements
• Payment information (processed securely through our payment provider)
• Emirates ID or passport details (for service agreements as required by UAE law)

Automatically collected information:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our website
• Referral source (e.g., Google Ads, social media)
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Respond to your quote requests and inquiries
• Process reservations and manage your storage account
• Provide packing, moving, and storage services
• Send you service-related communications (confirmations, reminders, invoices)
• Improve our website, services, and customer experience
• Run advertising campaigns and measure their effectiveness
• Comply with legal obligations under UAE law

4. Google Ads & Tracking

We use Google Ads and Google Analytics to advertise our services and understand how visitors use our website. This involves:

• Google Ads Conversion Tracking: When you click on one of our Google ads and complete an action (e.g., submit a quote form), Google records that conversion to help us measure ad performance.
• Google Analytics: We use Google Analytics to understand website traffic, user behavior, and page performance. This data is aggregated and does not personally identify you.
• Remarketing: We may show ads to people who have previously visited our website. You can opt out of personalized ads in your Google Ads Settings.

We may also use Meta (Facebook) Pixel for advertising purposes. You can manage your ad preferences through your Facebook settings.

5. Cookies

Our website uses cookies — small text files stored on your device — to:

• Remember your preferences and form inputs
• Analyze website traffic (Google Analytics)
• Track advertising conversions (Google Ads, Meta Pixel)
• Improve website performance

You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

6. How We Share Your Information

We do not sell your personal information to third parties. We may share your data with:

• Service providers: Payment processors, moving partners, and IT providers who help us deliver our services
• Advertising platforms: Google and Meta for ad targeting and measurement (aggregated/anonymized data)
• Legal authorities: When required by UAE law, court orders, or government regulations

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Secure (HTTPS) data transmission on our website
• Restricted access to personal data within our organization
• Secure payment processing through PCI-compliant providers
• Regular security reviews of our systems

While we take reasonable precautions, no method of electronic transmission or storage is 100% secure.

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and manage your account
• Comply with legal and regulatory requirements under UAE law
• Resolve disputes and enforce our agreements

When your data is no longer needed, we securely delete or anonymize it.

9. Your Rights

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your personal data (subject to legal obligations)
• Opt out of marketing communications at any time
• Withdraw consent where processing is based on your consent

To exercise any of these rights, contact us using the details below.

10. Third-Party Links

Our website may contain links to third-party websites (e.g., Google Maps, WhatsApp, social media). We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

11. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us: